Symbl.ai
Industry
AI/Machine Learning, SaaS
Project type
BI Analytics tool
Services
Speech-to-Text, API Platform

Unlocking Intelligence: Designing the Future of Conversational AI with Symbl.ai

The Challenge

An advanced US based AI platformSymbl.AI approached us to scale & optimize their API platform that analyzes conversations across voice, video, and text – delivering real-time insights to drive automation, productivity, and smarter business decisions. Their BAU was all about turning conversations – calls, meetings, voice notes – into real-time insights. Powerful stuff. But the experience felt too technical for everyday users. Enter Pallid. We made sure our mission was to design experiences that make tech feel human. Make all that complexity feel effortless.

  • Mountains of audio data remained inaccessible for quick analysis, preventing teams from rapidly identifying key points or commitments.
  • Subtle yet crucial insights like sentiment and talk patterns were completely overlooked, leading to suboptimal strategies.
  • Manual review and basic transcription tools meant valuable time was wasted, impacting scalability.

What we did..

We started by asking: How can we make advanced AI feel simple?

We designed an intuitive interface that turns raw audio and video data into clear, actionable insights. From the “Get Started” onboarding to real-time transcription and action item capture, every interaction was built for clarity, speed, and scale.

Design Highlights

From a clean onboarding flow to smart dashboards and action-driven summaries, we redesigned the experience to feel intuitive, helpful, and fast – whether you’re a business user or a developer. Highlights:

  • Streamlined “Get Started” and “Sample Audio” for quick user understanding.
  • Live transcription and analytics on the “Dynamic Dashboard” transformed audio into engaging, real-time insights.
  • A focused “Insights” view prioritized key findings like “Action Items” for immediate impact.
  • The “View Code” feature seamlessly connected insights to API calls, empowering integration and transparency.

What we focussed on..

  • Clear, guided entry points
  • Real-time transcription + smart action items
  • Developer-friendly tools with a smooth UX
  • Scalable design system for rapid growth
Conclusion

We helped Symbl.AI speak human. The result? A tool that listens, understands, and delivers impact. The platform that feels less like a tool and more like a teammate. Easier to use, faster to adopt, and way more impactful and seamless. 

At Pallid, we design with impact. Our work with Symbl.ai shows how thoughtful UX can unlock product value, drive adoption, and turn cutting-edge AI into a competitive advantage. We don’t just build interfaces, we create market-ready experiences that scale. 

Book a Discovery Call. Let’s work together and create powerful products!