Elevating the digital presence of a leading Oracle Cloud solutions provider eAppSys
eAppSys, a global Oracle-certified partner, delivers cutting-edge enterprise cloud and digital transformation solutions. But their legacy website told a different story – one that failed to reflect their technical expertise or innovative edge. With low engagement, unclear messaging around complex services, and a disjointed user experience, the platform struggled to connect with decision-makers and drive meaningful conversions.
- Complex Oracle technologies and services weren’t effectively communicated, leaving potential clients confused about specific benefits and offerings.
- High bounce rates stemmed from convoluted user paths and information architecture that buried critical conversion points too deep in the site.
- The site lacked visual polish, had a fragmented structure, and struggled to clearly communicate the value of their solutions to the decision-makers they serve.
The goal was to design a modern, professional, and enterprise-grade website that aligned with eAppSys’s stature and aspirations.
The aim was not just to update the visuals but to reposition the brand’s digital presence to engage senior stakeholders, simplify complex service offerings, and support lead generation efforts through stronger messaging and UX.
Design Highlights
We designed the site structure to make it easier for users to find and understand eAppSys’s services like ERP, HCM, and data analytics. The navigation was made clearer, helping visitors quickly get to what they need. Highlights:
- Restructured navigation to prioritize high-value service pages and clear conversion paths for different user personas.
- Strategic implementation of case study showcases, service selectors, and contact touchpoints to enhance engagement.
- Mobile-first approach ensuring optimal experience across all devices with WCAG 2.1 compliance for accessibility.
- Modernized brand presence with consistent visual language, custom iconography, and enterprise-appropriate aesthetics.
Visually, we used a clean and modern layout with soft colors and simple design elements to make the site feel professional, trustworthy, and easy to read.
The Outcome
